Mobile Technology & the Solopreneur

I confess that sometimes I use mobile marketing technology just because I can. When QR codes started popping up on ads and product packaging everywhere, I would scan them whether or not I was actually interested.

I was at IHOP last week eating pancakes when I noticed a QR code on the tabletop tent card at our booth.

“Hey, my phone reads that!” I said.

I know a lot of you are like, “So what? Everyone’s phone does that now.” But you’d be wrong. My boyfriend still uses a Motorola Razr. We call it his food stamp phone.

Also, Dan glares at me every time I check in on Foursquare. “Remember when you used to pay attention to me?” he’ll ask as I announce to my Foursquare buds, Twitter fans, and Facebook friends that I’m once again having fajitas and margaritas at El Rodeo.

“Oh, you’re just jealous,” I’ll reply. “This’ll just take a second.”

Tap. Click.

“Woohoo! I got the mayorship back.”

That’s usually followed by the cutest eye roll you’ve ever seen.

He knows it’s futile to try and change me.

Anyway, I usually handle new technology the way my parents did. When I was growing up my family wasn’t know for being early adopters. In fact, my folks never got cable until all three of their children were grown and had moved out, and I only got basic cable myself for the first time when I was 20.

This one time, when I was eleven, one of my friends asked me where our VCR was. Oh the shame I felt at having to say, “We still don’t have one.”

Oh, eventually we got these things, and I spent my pre-teen and teen years in a household with a computer, a 6-disc CD changer, a VCR, and a microwave. But the point is that I was never the first of my friends to have these things.

I live my life the same way now, buying fifth generation iPods and getting touchscreen phones several years after the technology has been accessible to the middle class.

With the Indianapolis freelance writing gig, though, I’m more concerned about keeping up with business technology. So I’ve written Mobile Marketing Tips for the SoloPreneur, a guest post for Rickina Velte at 7 Cities Mobile. Whether you’re a Solopreneur who has already implemented mobile technologies or you’re still just thinking about it, come and hang out with us. We’d love to hear from you.

Photo Credit: scott_bl8ke

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